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You must know some basic elements to buy any Jewellery. Well here is some main points which will guide you to buy Diamond.

1. First of all you need to buy diamond jewellery items from reliable and safe online or offline jewellery shops. It is an expensive kind of shopping so you should be careful; a little carelessness can lead to disappointing results. You should trust the reputation of the shop or company from where you are going to buy.

2. It is an important point to remember that you should know about the purity of gold which you are buying. In other words you should know information about karats since that would provide information about the purity of the gold used in the item and hence its value. Gold is a soft metal so it is impossible to make jewellery items from pure gold therefore other metals are added to give rigidity and durability. 24 karat gold is pure gold but very soft so this form can be bent easily and it can change its shapes when one tries to wear it.

3. 18k gold is 75% pure, 14k gold, 12k and 10k gold also vary in purity. The ratio of mixing a metal in gold varies from each type of gold therefore you should understand its karat composition and ensure that proper guarantees are provided. When the other metal is added in excess then it gives more hardness to gold and vice versa.

4. How will you receive your purchased diamond jewellery items? Will the company ship them to your home or you yourself will carry them? What would be its shipping charges if bought from online stores? Everything should be clear before buying a jewellery item.

5. The most important point for guidance is to buy jewellery items from the jewelers who are members of reputable jewelers’ association or have multiple physical locations.

6. You should know about the manufacturer of jewellery to make the right decision. Diamond jewellery from a known manufacturer is considered genuine product so try to buy reliable and renowned products having trademark.

7. The cut of the diamond determines its brilliance. Everybody agrees that a diamond is mesmerizing. And that has a lot to do with they way jewelers cut it. The ideal cut maximizes the diamond's quality. It is applied to round diamonds only. But to lower the price of diamonds, premium cut is introduced. It also provides maximum brilliance, but definitely costs lower. The cut can also be very good, good, fair or poor, and it depends greatly to the diamond's value in terms of sheen.

8. As the name suggests, this corresponds to the presence of impurities and blemishes within the diamond. Most of the diamonds do have flaws. And that's due to the natural way of producing it. But there are diamonds, which for some reasons, look clearer and brighter than others. These types of diamond can cost higher than the ones who are not as lucid.

9. A colorless diamond is better than the dimmer ones. Some diamonds appear kind of yellowish or somehow darker than others. The whiter your diamond is, the higher its value will be. Go for the diamond that doesn't have color. But this rule doesn't apply to naturally colored diamonds, like the blue and green variants. These are higher in value because it is more unusual and exquisite.

10. Carat corresponds to the weight of the diamond. One carat is equivalent to 200 milligrams. The higher the carat, the more expensive the diamond is. So even the untrained eye will know that the bigger the gem is, the better choice it is.

11. A certificate is a diamond's blueprint. This paper describes the diamond's quality. It is especially required, more so if you are going to sell or buy loose diamonds. Loose diamonds are diamonds that are not set to a ring, a necklace, a bracelet, or any other type of jewelry. A certificate would be the basis of appraisal. Only the Gemological Institute of America or the American Gem Society issue these certificates.  

12. Diamonds can be set in different ways. Setting is just a way to hold the diamond in place within the jewelry piece. The most common are prong, bezel, and flush type setting. Prongs are usually used for diamond solitaire rings. Thin wires of either gold or platinum are employed to hold the gem. For a bezel type of setting, the metal is wrapped around the diamond. For flush setting, the diamond is sunk into the gold or platinum metal until it is in flush with the surface.

13. Diamonds do come in various shapes and forms, contrary to the famous belief that they all come in a circular shape, although round diamonds are very common, as it comprises around 75 percent of diamonds out in the market today. But aside from the round-shaped diamonds, there are also oval, pear-shaped, and heart-shaped diamonds. Right now, the most popular shape is the Princess cut diamond, which is rectangular in shape but it has many sparkling facets.

14. Prices for diamonds vary greatly. Low quality diamonds set in an inexpensive gold or silver can be purchased for a little over a hundred dollars. But for those diamond solitaire rings especially crafted for engagements and weddings, the price can blow up to $60,000 and higher. Big-ticket jewelry shops are a living proof of these. The diamonds that are valued as high as this certainly are big, clear, colorless, and brilliant.

These are the things you should consider when you are thinking of buying diamonds. Diamonds are replicas of luxury, beauty, and elegance. It is the best gift any woman.